24 complaints. 24 complaints is all it took for half the population to feel censored.
There are 3.9 billion women in the world. But the opinions of 24 people have ensured that Adidas’ advert displaying an amazing, diverse range of breasts to showcase their extensive new range of sports bras will no longer be shown to us. 
Harmful. Offensive. Not appropriate for children . These are things that have been said about body parts that half the population have. Forget about the fact that a multitude of people will have been breastfed as children. Ignore the fact that growing up most of us will have seen countless window displays in department stores and lingerie shops, not to mention magazine covers in newsagents, all displaying breasts.
But the second we decide to take back control there’s an issue.
A prime example of this comes from Nelly London, an influencer and icon. She received an obscene amount of abuse when she decided to take back control of her body. She posted a video of herself walking through the streets of London in some stunning lingerie, looking confident and sexy and loving life. But some people weren’t okay with this. 
‘Think of the children’ echoed across Instagram. ‘You’ll understand when you’re a mother.’
These statements are inherently problematic. Firstly, the people saying these things will have no knowledge of what someone’s situation is regarding their fertility, pregnancies, or plans to have children. Secondly, it provokes the question: have their children ever seen breasts throughout their lives? If the answer is yes, then it is difficult to see what difference there is here. Is it that a woman has taken back control?
Couple this with the fact that Nelly isn’t what society would consider the standardised ideal of beauty. She hasn’t been airbrushed, made to look smooth and ‘perfect’. Instead, she is out there, inspiring confidence in the rest of us, showing us that our bodies can look however we want, and we can still love them.
We need more breast representation. For years, we’ve been told by the media that we need to be ‘big, but not too big’, ‘perky’ and ‘round but not fake looking’.
This is not the normality for breasts. They’re a multitude of shapes and sizes. They’re saggy and dimpled, they’ve got moles, freckles, and spots. They’ve got inverted nipples, pink nipples, and hairy nipples. They change over time. They age just like every other part of us. And that is okay.
Every breast is beautiful. Which is exactly what Adidas was trying to portray in their advertising campaign before they were censored - just like women have been for centuries. Censored, sexualised, shielded from view, and told it was for our own good.
Let us and our breasts live in peace and be free. Free from the clothing we don’t want to have to wear, free from the unwanted male gaze, free from the judgement of others.
Because, at the end of the day, breasts are there for the biological purpose of feeding and nurturing a child, not to satisfy anyone’s fantasies or cause offence or harm.
Let us finally reclaim our bodies. Actually, don’t let us. We don’t need anyone’s permission.
Written by Emma Lynas